Get to Know Your Customers

The best way to grow your business is to grow your customer base. But finding the time to round up new customers can be a challenge. What time-strapped business owners need is a strategy that lets them attract more customers without logging in more hours at work.

And that’s exactly the strategy presented in Mark Satterfield’s new book, “The One Week Marketing Plan: The Set It And Forget It Approach For Quickly Growing Your Business” (BenBella Books, August 2014). A marketing professional with more than 20 years of experience working with small businesses, Satterfield lays out a formula for building a marketing system you can get up and running in no time.

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In a recent exchange with Business News Daily, the author explained how such a system, which marries technology with traditional marketing mores, pulls in new customers, and divulged four steps that will allow any small business to set up such a marketing system in a hurry.

“Most of us who have been in our respective businesses for any length of time know the fears, hopes, dreams and aspirations of our clients,” Satterfield said. “If you don’t do a great job of communicating benefits to prospective clients based on what you know they want, then your prospects won’t be willing to spend even one dollar.”

Knowing what concerns and challenges your prospects face should be at the heart of your business’ marketing strategy. Once you have this information, you can use technology— Satterfield recommends InfusionSoft, sales and marketing software for small business— to create a powerful and intelligent “marketing funnel system.”